Refining your customer targeting or launching a new service

using buyer personas

This training helps you precisely identify who your clients and users are, so you can generate sales and guide your strategic decisions with clarity. You will learn how to build a persona based on real motivations, concrete obstacles, and identifiable buying triggers — without relying on complex marketing theory. Particularly valuable at key stages of entrepreneurial development — such as launching, growing or repositioning a business— this session is ideal for established business owners introducing a new service or product , and business creators or buyers looking for first customers. It enables you to focus your efforts on the right prospects and accelerate your commercial growth.

590 € /person (+VAT) Optional add-on: join a peer group for one year to reflect, challenge each other, and exchange ideas (+€220 excl. VAT for one year)
Inter-company format: ideal for peer exchange and broadening perspectives For a group of people from the same organization, request a tailored in-house training
Luxembourg city In-person training

What’s included in the training

A preparatory exchange to better understand your context
A main training session in a small group setting
Practical exercises (role plays, case studies, etc.)
Follow-up and collective online exchange 30 days later
Unlimited access to our community of practice for support throughout the year, with membership option

The essentials
for effective customer targeting

Through this training, you will clearly define your ideal clients/users and stop communicating “into the void" or building unnecessary services and products. You will build one or several clear, actionable persona profiles according to your needs, that can be directly applied to your marketing and sales efforts. You will leave with a solid strategic foundation to attract your first clients or gain new ones in Luxembourg.